The Middle East Marketing Center of Guangxi Yuchai Marine and Genset Power Co., Ltd. （YCMGP） has 3 members, including Sales Director Xie Yiwang and Service Manager Chen Baoqi, both of whom are Party members.

As soon as the Spring Festival holiday in 2023 ended, they packed their bags and went to a foreign land. They took the initiative to overcome difficulties and achieved remarkable sales performance.

Turkey is one of the distribution centers in the global genset market, bringing together major engine brands from around the world, resulting in extremely fierce competition.

The Middle East marketing team rose to the challenge by collecting market information through different channels and understanding customer needs and pain points. The team collaborated with R&D and service teams to adopt "one strategy for one factory" based on different customer needs and formulate corresponding product introductions, service policies, competitor benchmarking analysis, and business policies to achieve precision marketing.

Through multiple visits to OEMs and rounds of negotiations, they finally successfully secured bulk orders, with high-power products such as the 12VTD and 6TH series also being extensively introduced into the Turkish market.

From January to April, YCMGP Middle East Marketing Center's sales increased by 390% year on year, exceeding last year's annual sales.