On January 10, Guangxi Yuchai Marine and Genset Power Co., Ltd. (YCMGP) held the 2023 Annual Marketing Conference. Leaders, front-line marketing personnel and backbones of various functional departments of YCMGP gathered at Yuchai's headquarters to make general arrangements and mobilization for the marketing work in the new year by considering the present and the future.

The marketing work of YCMGP in 2022 was systematically summarized at the meeting. The year 2022 was an extraordinary year for YCMGP. Influenced by the severe and complicated pandemic situation and other factors such as the rising prices of raw materials, we faced great challenges when carrying out the marketing campaign. Although the annual sales target has been achieved, there is still a big gap with our expectations. In 2023, YCMGP will make redeployments according to the development trend of the industry at home and abroad, create new opportunities and make further breakthroughs. The meeting focused on the topic of "how to win the competition in 2023" and carried out in-depth discussions, jointly making marketing countermeasures, and clarifying marketing strategies and objectives for the new year.

At the meeting, Ning Xingyong, Senior Vice President of Guangxi Yuchai Machinery Co., Ltd., affirmed that YCMGP's marketing team is an "iron army" that dares to compete, is good at competing, and can win the competition. He said that in the context of the sharp decline of the market in 2022, YCMGP has made great efforts to overcome challenges, shoulder responsibilities and achieve its goals. He believed that, as the pandemic situation has improved, the market will usher in a new development situation in 2023, and the only way to win is to respond quickly and break through actively. He hoped that all marketing personnel will keep working hard, be fearless of challenges, make all-round efforts, try to break through in various ways, and strive for achievements. He also required all functional departments of the headquarters to keep close contact with the company's marketing centers, cooperate with them efficiently, and make every effort to guarantee the front-line marketing personnel for winning the competition.

We seek breakthroughs through reform and innovation and pursue development in response to the situation. YCMGP marketing personnel present all promised that they would try their best to complete the targets and tasks assigned by the company, work harder to forge ahead, and make contributions to Yuchai with greater achievements.